Market Penetration and Branding Coursework Example | Topics and Well Written Essays - 250 words

Market Penetration and Branding - Coursework Example Exchange advancements, then again, allude to motivating forces, for example, limits, plans, commissions and complimentary gifts that are intended to guarantee that the merchants stock up and that occurrences of stock-outs are reduced.Loyalty programs, then again, allude to remunerate programs that organizations offer to faithful clients who every now and again buy their items and administrations (Davis 169). The steadfastness programs are frequently turned out with the end goal that clients are given explicit numbers that they use when making buys. The drawn out motivation behind faithfulness programs is to compensate the clients who the association thinks about steadfast with free product or to give them propelled access to items that have been newly infused into the market. In as much as both the act of making steadfastness programs, just as that grasping deals advancement exercises, assume a job in guaranteeing that organizations get their normal benefits, I assume genuine the way that the act of grasping deals advancement exercises is progressively productive when contrasted with that of utilizing dependability programs. This is on the grounds that they increment the degree of deals when they are coasted, and considerably after their span has slipped by, associations typically wind up in a superior situation when contrasted with its rivals inside the market. Entrusted with the obligation of building up a marking system for Achilles easygoing shoes, I would choose Achilles in Trend as the brand name. Additionally, I would hold onto deals advancement exercises as my marking methodology.

Effects of computer games to students Free Essays

The far reaching conviction that dopamine directs joy could stand out forever with the most recent research results on the job of this synapse. Specialists have demonstrated that it directs inspiration, making people start and drive forward to acquire something either constructive or adverse. The neuroscience diary Neuron distributes an article by analysts at the Universitat Jaume I of Castellon that audits the predominant hypothesis on dopamine and represents a significant change in outlook with applications in maladies identified with absence of inspiration and mental weakness and sadness, Parkinson’s, different sclerosis, fibromyalgia, and so on. We will compose a custom exposition test on Impacts of PC games to understudies or on the other hand any comparable theme just for you Request Now  and sicknesses where there is extreme inspiration and steadiness as on account of addictions. â€Å"It was accepted that dopamine managed joy and reward and that we discharge it when we acquire something that fulfills us, yet in certainty the most recent logical proof shows that this synapse demonstrations before that, it really urges us to act. At the end of the day, dopamine is discharged so as to accomplish something great or to abstain from something evil,† clarifies Merce Correa. Studies had indicated that dopamine is discharged by pleasurable sensations yet additionally by stress, agony or misfortune. These examination results anyway had been slanted to just feature the positive impact, as indicated by Correa. The new article is a survey of the worldview dependent on the information from a few examinations, including those directed in the course of recent decades by the Castellon bunch in a joint effort with the John Salamone of the University of Connecticut (USA), on the job of dopamine in the roused conduct in creatures. The degree of dopamine relies upon people, so a few people are more steady than others to accomplish an objective. â€Å"Dopamine prompts keep up the degree of movement to accomplish what is proposed. This on a fundamental level is sure, be that as it may, it will consistently rely upon the improvements that are looked for: regardless of whether the objective is to be a decent understudy or to maltreatment of drugs† says Correa. Significant levels of dopamine could likewise clarify the conduct of the purported sensation searchers as they are increasingly roused to act. Application for sorrow and dependence on know the neurobiological parameters that cause individuals to be spurred by something is imperative to numerous zones, for example, work, training or wellbeing. Dopamine is currently observed as a center synapse to address manifestations, for example, the absence of vitality that happens in sicknesses, for example, sadness. â€Å"Depressed individuals don't want to do anything and that’s in view of low dopamine levels,† clarifies Correa. Absence of vitality and inspiration is likewise identified with different conditions with mental weakness, for example, Parkinson’s, numerous sclerosis or fibromyalgia, among others. In the contrary case, dopamine might be associated with addictive conduct issues, prompting a disposition of urgent constancy. In this sense, Correa demonstrates that dopamine opponents which have been applied so far in enslavement issues presumably have not worked due to deficient medications dependent on a misconception of the capacity of dopamine (http://www. sciencedaily. com/discharges/2013/01/130110094415. htm) The impact of a dopamine agonist on dysarthric discourse creation: a contextual analysis. Unique The impact of Permax (pergolide mesylate), a dopamine agonist, was evaluated in a person with horrible cerebrum injury. The member confirm side effects of hypokinetic dysarthria. His presentation on and off Permax was assessed in a BABA structure. Measures were gotten across physiological frameworks. There were barely any distinctions in the on and off conditions. In the on condition, he confirm an unusually enormous velopharyngeal opening territory, dysfluencies in upgrade sentences, and less exact verbalization. Nonetheless, audience members saw him to be progressively vivified in the on condition. What's more, he detailed better execution in the on condition. The examination features potential disparities among member report, audience observation, and target measures. Learning results: because of this movement, the member will be capable (1) to perceive the impact of dopamine agonists as a subordinate to other pharmacological intercessions and (2) to decide potential errors among member report, audience observation and goal physiological and acoustic measures. (Transitional Learning Center, Department of Communication Disorders, University of Houston, TX 77204-6018, USA. mmchenry@uh. edu/http://www. ncbi. nlm. nih. gov/pubmed/11565961) The most effective method to refer to Effects of PC games to understudies, Papers

The Great Wifi Outage of 2007

The Great Wifi Outage of 2007 (Keep voting, guys! Remember, the poll closes at midnight PST on October 28th. Thanks a lot!) At around 1:30 AM on Tuesday, October 16th, Burton-Conners internet went out. Somewhat analogous to the power outage days of yore, the internet outage hit the dorm like a tsunami hysterical shrieks of people who were unable to submit HASS papers filled the air, as freshmen were trampled by upperclassmen rioting to reset the router. Someone on Burton 4 declared loudly that it was all due to those worthless Conner 3 residents, and a bloody dormwide revolution ignited when someone whipped their shirt around their head and declared, YOU CAN TAKE OUR WIFI, BUT YOU CANT TAKE OUR FREEDOM!! Entire monitors from Athena clusters were flung through the air and UROP proposals were set ablaze as the scent of carnage spread over all of dorm row, until all of West Campus caught the fever and engaged in a vicious and terrible battle to the death. (Well, not really we all just convened to complain about how we could no longer Facebook in lieu of working. Then the 133 suite made a Claymation video. Caution! Mild condiment violence to follow. In case youre wondering, these kinds of things dont often happen here (the internet outage, not the Claymation videos.) The only similar event I can recall would be the epic e-mail failure of po14 last spring. Look for Evans blog about how it occurred later on this week.) Its hard to get time to yourself sometimes, but being wifi-less definitely helped. Between problem sets (that sometimes take all day), neuroanatomy exams (shortly followed by a lecture on why squares A and B are the SAME COLOR I still think its all a big lie), dance practice, MedLinking almost everyone on my hall for some lack-of-sleep-related illness thats going around, Saturday overnight shifts on the ambulance, and long hot showers trying to scrub off that Saturday overnight shift on the ambulance, Ive barely had any time to breathe and Im sure you guys feel the same way between senior year APs, last minute SAT IIs and college applications. If theres any part of the application process youd like me to focus on in particular first, let me know! Heres more of your questions: Nihar queried: I was wondering how and where do students interact with their professors outside of class?? Are they easily approachable any time of the day? (cz in my high school, we tail them throughout the school until theyre cornered and then attack them with our queries;),though I think that wont be possible for someone at MITwill it?) Melissa similarly queried: Im coming from a school with a class of 200 each. That worries me I dont know what itll be like to be in a class where I dont know everyones name, and not everyone knows mine! And the whole finding friends, being without family, all that Im worried =( Do teachers even know your name? Yeah.. its kind of a scary thought, right? Throughout high school, its not that hard to know your teachers class sizes generally fall around 30, and there are always seating charts to fall back on. Plus, filling out those attendance sheets every day of the year generally got them to knowing about how Brian Johnson was always cutting class, or how you were always on time (you were always on time, werent you?)(Thats okay, I wasnt). In college, though, there arent any seating charts. And at first, it can be really intimidating because you start out taking General Institute Requirements (GIRs), which everyone takes. So the number of students in lecture blows up to the point that if you skip class, nobody will notice except you, when youre rudely awakened by the fact that you dont know whats going on (so dont skip class! Its different for recitation, though; they usually fall around 20 and its really easy to be good buddies with your TAs. I friend mine on Facebook.). So the professor doesnt have to know you it isnt that they dont want to; its just that they dont have time to get to know everyone who falls out of bed and into 10-250. The responsibility is now yours to form a student-teacher relationship. Otherwise theyll just lecture at you, and youll just be another face in a sea of 200+. If you go to your professors office hours, which theyll post on the class website or announce in class, theyll eventually get to know you. If you approach them after lecture and ask how they got the number of atomic orbitals in that cycloaddition problem, theyll remember your face a little better. But if you dont engage yourself in making it happen, it wont. Even if they just stand up there and lecture at you, though, you shouldnt be intimidated not to try your professors are still human, and most of them are pretty interesting people. Some are pretty interesting characters, like my 7.03 professor: (Professor Fink is also a widely-renowned geneticist and the former director of the Whitehead Institute, as well as a pioneer in developing new techniques to introduce foreign DNA to yeast. His work set the basis for several new developments i.e. using yeast to manufacture antibiotics and other drugs, as well as studying similar pathways in more complex organisms. Recently he lead research in engineering the yeast genome to more efficiently produce ethanol.) As you progress at MIT and declare a major, your class sizes will generally fall to around 50 or so, and lab classes are even smaller. It just depends on how big your department is. In all cases, whether youre intimidated by your class size or not, professors are usually very approachable and willing to help. Mike has one question: I have one question: How do people normally work meals since MIT doesnt have a meal plan? MIT does have a meal plan! It only applies to people who live in dining halls, though, and its a slightly controversial because it has its imperfections. MIT has a monetary system called Tech Cash, which is basically like a debit card that works anywhere on campus (and a few places off-campus, i.e. Au Bon Pan and Dominos), as well as for stuff like vending machines, laundry machines, etc. People who live in dorms with dining halls (Baker, Next, McCormick and Simmons) pay $300 at the beginning of a semester to help keep the dining hall open, and then get half off every time they eat there that way, theres no points or whatever people have left over at the semester (itll just carry over). An article in The Tech last year actually revealed that in order to break even youd need to spend at least $10 in the dining hall every night, though, and people rarely do that- often times its just easier to grab something from the student center, or go out to eat, or order in from Campus Food. So like most meal plans, its not perfect. But it at least allows some flexibility, which is good for those days you get sick of stir fry all the time. Anonymous asked: Is it possible to get good grades at MIT if someone enrolls at the institute from a small, rural high school that didnt prepare a student as well in math/science as gigantic suburban schools? I understand that going to college is not about just getting that GPA but learning new things. But if a student is planning on attending graduate schools, what if he/she cant get into the schools he/she wants to because that person struggles at MIT to maintain a reasonable GPA? Yes, its absolutely possible. But itll take dedication, patience, and a little bit of tolerance for the seemingly endless stream of people who dont work half as hard as you and end up doing twice as well. My high school preparation was certainly not perfect. Ill be honest I picked up bad study techniques because I could get by, even excel, by coasting for weeks at a time and then cramming two nights before the exam. It doesnt work at MIT. The way you approach your work is often times much more vital than the background youve acquired, as your work ethic is a product of your own doing and your background isnt. And while a good GPA is an important factor in applying for grad schools (I certainly cant speak for all schools, since I have little personal experience in this area), Ill guess that its probably similar to applying for undergraduate programs, and your GPA is just a number. It puts you in a category that may qualify you for that school, but wont necessarily be a deal breaker. Either way, if youre thinking about passing up applying to MIT just because youre worried your GPA wont be as high as it will be at other schools, you should know that 1) that isnt what you come to MIT for, and 2) that isnt the only things grad schools are looking for. Paul has a couple more things to add. Paul? Basically, the admissions department is not going to admit a student who, in their opinion, cannot shoulder the workload at MIT. As I now know firsthand, MIT is a hard school but the kids who get into MIT are also pretty smartand they know how to ask for help when they need it. Also, at MIT, first-semester freshmen have the advantage of Pass/No-Record which basically means that first-semester freshmen do not have to worry about their GPA at all, because they dont have one yet. P.S. The Advising Support page also has some entries that you may find useful. Constantin (not Istanbul) pondered: How does the application fee waiver work? Do I have to wait until the letter from my school reaches the Admission Office and only then submit my application? anon also pondered: is it possible to submit the part 1 of the application by choosing the fee waiver option yet not having sent the fee waiver request yet? Ralph continued to ponder: How should we intimate the colleges(not necessarily just MIT) that were sending in a application fee waiver request?(email and tell them?what if i dont get a reply? Should i still go ahead and send in the request?) Constantin no! Anon yes! Ralph Nance recently addressed this question; Jen 11 (who lives next door to me and bikes like fourteen miles a day) also articulated this fully: Collegeboard offers application waivers to students who qualify for the SAT waivers, which can be used at good number of colleges. Otherwise, you can just get a letter written by your school counselor or maybe family accountant saying that paying the application fee puts a financial burden on your family. I recommend you list some numbers if you can (otherwise they might wait until they see your FAFSA/CSS profile?). If youre smart, you can distribute the collegeboard waivers and school counselor/family accountant letters among the majority of your colleges and only end up paying for a few. Youll save your family a LOT of money (because as we all know, the whole college applying-to can get pretty freakin expensive). But dont send in waivers or requests for them if your familys relatively well off. Hope this helps! And good luck with the application process guys dont forget to breathe once and a while. Amen to that. Breathe, guys youre almost there.

Sociology Lenski Essay - 724 Words

| Kirsten Stone Society-Lenski Essay Professor Carver 15 March 2013 Society-Lenski Essay How has human intelligence and curiosity influenced the development of technology throughout history? From the beginning of time, starting with the hunting and gathering societies, technology always existed. Granted it was a lot different than the technology created in the industrial time period and light-years away from the technology we have today. It is human nature to seek out ways to do things better, easier, faster, and that’s where curiosity is tied in. According to Gerhard and Jean Lenski, â€Å"societies change over time through the process of socio-cultural evolution, the effect on society as that society gains access to new tools and†¦show more content†¦There is huge jump from these feudal societies to industrial societies. All of a sudden there are assembly lines, steam engines, cotton gins, textiles, and 100,000 work units compared to 100 work units. There were lots of jobs in factories, where people worked in unsafe conditions for little pay. Children could work and get paid a lot less than adults. The union was developed to try get employees the rights they deserved, stop child labor, and gain some security in their jobs. Working in factories on an assembly line began to make workers de-skilled and replaceable. Productivity flew through the roof though with all the new machines and growing technology. In industrial societies, the five institutions started to change more drastically than in past societies. Family life became fragmented because there was less communication. The children went to school and the parents worked. Another thing that changed in the family was that people lived with their nuclear, or immediate family instead of being surrounded by family like in past societies. Education was no longer only for the elite who could afford it. Schools were formed and there was an organized system with teachers. There was a lot of confusion, or anomie, when it came to religion, because there was more dive rsity and arguments. The Catholic religion was being challenged by science and Protestants as well. The government went through some major changesShow MoreRelatedContemporary Theory: Stratification Essay examples1245 Words   |  5 Pagesof placing and motivating individuals in social structure[s]† (242). Through this, the basis of stratification arises from the fundamental works of the forefathers of sociology, Marx, Weber, and Durkheim. Marx, Weber, and Durkheim each establishes a foundation as â€Å"almost all contemporary stratification theory and research in sociology traces itself back, in some fashion, to one of these three† (Bowles 2013). From this it can be seen how Marx, Weber, and Durkheims views on stratification vary fromRead MoreSocial Stratification1589 Words   |  7 Pagessource of disorder and coercion.†(Stanley 1998 : 227). The conflict theory is an acceptable way of understanding and explaining social stratification however on its own it doe s not adequately answer all the questions about stratification .In this essay, discussion will focus on how the conflict theory point of view can be applied in explaining stratification within society. It will further attempt to elucidate how other alternative theories such as functionalism and evolutionary theory explain theRead MoreWhy Does Gender Stratification Exist? Essay1049 Words   |  5 Pagesgender roles to be implemented in society which then reinforce and justify male dominance. Feminists believe that socialisation leads to gender inequalities as women are socialised into passive or subordinate roles and men into dominant ones. This essay will examine the views of functionalism, conflict theory and symbolic interactionism concerned with gender stratification to determine why this issue exists. Main Body: An overview of the gender gap on a global scale is presented in the Global GenderRead MoreDoes America Have Social Classes?1485 Words   |  6 Pagesand white collar people. The poor are considered the working class, blue collar, and jobless unemployed people. â€Å"Oliver Cox, has been one of the most outspoken people, he states that there is no such thing as a social class in American communities† (Lenski 139). Social class is known to be defined by money. â€Å"If someone makes less than $30,000 a year that person is considered poor. If a person were to make an average of $60,000 a year they would be ranked under middle class. The people that are consideredRead MoreCompare Modernist and Symbolic Interpretive in Different Aspect1655 Words   |  7 Pages The purpose of theories is to explore organization from modernist to symbolic interpretative perspective by using culture, power and structure. How modernist and symbolic interpretive are different and similar from each will be discussed in this essay. Modernist perspective Modernist states that goals can be achieved by discovering the truth. The effectiveness of an organization to make profit is based on the CEO’s leading and decision making ability. However, this statement was proven wrong because

Article Review Leadership Vision, Organization Culture,...

Article Review: Leadership vision, organization culture, and support for innovation in not-for-profit and for-profit organizations. This article works on the premise that organizations must adopt a change philosophy including â€Å"transformational leadership, organizational culture, and organizational innovation† (Sarros, Cooper, Santora, 2011). This is an area which has had little attention, despite the assertion that these are important aspects required to create a change strategy. This article covers background research primarily pertaining to not-for-profit (NFP) organizations’ relationship to leadership and organizational culture, a set of six hypothesis regarding these relationships, a review of the method for conducting this study,†¦show more content†¦Although it has been asserted that this is an outdated model, there is also a strong claim that only those at the top have the means to create significant organizational transformation, so this view of leadership may not be as outmoded as it seems. By looking at both the defined components of leadership and mediating effect of tea m structure, individual empowerment, and participative management, we may be able to gain a clearer view of leadership within the NFP and for-profit (FP) sectors. Leadership and organizational culture Organizational culture refers to the interpreted meanings found in everyday interactions within an organization. There is significant difference between the cultures found in NFP and FP organizations. In NFPs, the servant leadership model is more prevalent, where FPs tend more towards a heroic leadership model. There are two systems used to model the relationship between leaders and culture, functionalist and anthropological. The functionalist view states that leaders build the organizational culture which supports change, where the anthropological view questions this ability. Since most reviewed evidence points toward the functionalist outlook, the study is approached from this viewpoint. In most situations, the type of leadership needed to instigate change culture is transformational leadership, which requires â€Å"top

Smoking Free Essays

The human body is made up of all different organs that are essential to our living being. Taking care of these organs is vital to maintaining our health. One of our most important organs is the lungs. We will write a custom essay sample on Smoking or any similar topic only for you Order Now The lungs are used to take in oxygen from the air and help us make blood cells in the body. Keeping the lungs healthy is necessary to keeping your breathing and blood healthy. There are many things that keep us from having healthy lungs, such as toxic fumes, gar smoke, and the most common, cigarette smoke.Smoking cigarettes doesn’t only affect the person who smokes but also the people around them. I believe that smoking should be banned from the United States. Even though this is a very unacceptable issue to the majority of the country, there have been smoking bans that were implemented in early years to insure the safety of the people in businesses, and restaurant environments. Even though smoking has been banned in these facilities, we should expand these laws and make cigarettes banned all over the country. When smoking bans are put to use, less people will die from the toxin that seeps throughout the cigarette.Cigarettes should not be imported nor distributed in the U. S. A. Smoking is an expensive habit and it should be banned. Although smokers claim that it helps them to relax and release stress, the negative aspects of the habit outweigh the positive. It is a health hazard for both smokers and non-smokers and it is especially harmful to unborn babies. Cigarettes are also addictive because of the nicotine they contain. Cigarette smoking causes a number of health problems which are expensive to treat. It is a major cause of respiratory diseases such as asthma, lung cancer and bronchitis. It also leads to heart disease.In spite of the money in which the government receives from taxing cigarettes, the cost of medical treatment for these diseases is much more than their tax income. As a consequence, non-smoking taxpayers are paying for the health costs of smokers. This is a very unfair situation. Another reason for banning cigarettes is that cigarette smoke affects the health of non-smokers and unborn babies. Non-smokers soften suffer from eye and nose irritations, allergies and headaches as a result of inhaling second-hand smoke. There is also evidence to suggest that passive smoking may cause lung cancer.Smoking during pregnancy can hinder to growth of the fetus and may even result in death. Finally, the nicotine which is found in cigarettes is highly addictive. Other addictive substances such as cocaine and heroin are illegal. The fact that tobacco remains legal is very irrational. To some people smoking can be a matter of relieving stress. To many it may seem harmless but most people do not know that it is addicting and that it kills. Cigarettes carry all sorts of harmful ingredients that make it poisonous for both the user and those around them.Smoking is dangerous because it has the ability to deliver large doses of nicotine into the lungs, from which blood carries to the brain. This means that you are subjected to get cancer, lung disease, and even mood swings, depending if you have not smoked a cigarette in some time. Smoking is international, and many people say that they smoke just to do it. Smoking can cause second hand smoke, which is more dangerous than smoking in the first place. Second hand smoke is serious because it causes cancerous cells, which multiply throughout the body. Since your inhaling the fumes of the cigarettes, it makes it easier to travel down to your lungs.Since smoking bans have been implemented in restaurants, the government has made it safer for society not to get second hand smoke. The banning of smoking has indeed decreased the use of smoking cigarettes especially around other, but that is not enough. Smoking does not only hurt people it hurts the environment also. Because the toxic fumes go into the air, it spreads through the wind, therefore spreading all over the world. Even though cigarettes have nicotine in it, it also has acids, and other harmful containing toxins that are polluted into the air.We should expand the ban nationally so that instead of a decrease of the use of cigarettes, there will not be any cigarettes to begin with. Smoking bans were put in the legislature for a reason and that reason was to keep us away from toxin harms. Banning also has caused many businesses in the country to close down and has upset customers. Since the act of banning smoking in public places was put into action, people try to bend the laws. Many smokers say that it is their right to smoke. While that may be true, it is not their right to kill others through second hand smoke. The state of Connecticut has put smoking bans in the legislature, but it has affected an Indian casino company that has been in business for many years. Even though the casino has non-smoking sections and has installed air-handling system to allow the fumes of the cigarettes to be lessened. The company has made all the precautions but the state still made them ban smoking on the premises. Banning does not make people completely stop; it actually has made people smoke more and become more violent. I feel the reason to that is because they are so used to smoking that it comes as second nature to them, it becomes a need necessary for their life.People in society feel that banning has done more harm than good, but they don’t see the precaution levels the government is trying to do. Smoking could kill 1 billion people in this century because countries are not doing enough to combat the deadly epidemic. By banning cigarettes we are supportive of the reduction of getting a disease or losing a loved one because of smoking. Although cigarettes are bad for your health, they can be beneficial, if used properly. The main benefits of smoking cigarettes are that it helps the body deal with anxiety, stress, and depression. The way you breathe when you smoke helps your body relax and calm down.For people who have panic attacks or stress problems, doctors recommend patients practice a sort of breathing called relaxation breathing. Relaxation breathing involves taking a deep breath into the lungs and holding it in for a second or two before exhaling. This is exactly like the act of smoking. This kind of breathing slows your heart rate and relieves tension in your muscles, especially your neck and upper back, which tense up in stressful situations. Thought this benefit from smoking is very good for people who are overly stressed, the nicotine in the cigarettes makes them addicted to it.So although they maybe stress free, they are digging themselves and early grave for their lungs. Smoking bans can have its pros and cons but in the long run the banning of cigarettes can be used to ensure a dramatic decrease in deaths and diseases that are caused by cigarettes and its toxins. Deaths have increased since smoking has started and needs to stop. If the use of cigarettes continues in the U. S, I feel that it would put a risk on our future generations and future leaders. The U. S. has banned smoking in many public places, but we should expand that to banning cigarettes overall to promote better health and stability in our country.   How to cite Smoking, Papers

Impressive Essay Human Happiness In CPM And HRM Assignment Solution

Question: Discuss about theHuman Happiness in CPM and HRM. Answer: Introduction The assignment addresses the utilitarian theory to analyze the principles of ethics and understand the basics of contemporary people management (CPM) and human resource management (HRM). The author describes the two theoretical concepts based on humanity and CPM/HRM. It also analyzes the contribution of CPM and HRM on society, organizations and human beings and its impact on the ethics. The primary aim is to analyze the ethics of contemporary people management and human resource management. Human resource management is the management of human resources in an organization. The aim of the human resource manager in an organization is to maximize the performance of employees in accordance to the strategic objectives of an organization (Kramar, 2014). Contemporary people management is the management of group of people in an organization. Contemporary people management is the subset of human resource management. Both the human resource management and contemporary people management face som e ethical issues that are related to employees, remuneration, benefits, reward and recognition and health and safety. The assignment discusses the relationship between happiness principle, utilitarianism and HRM/CPM. Utilitarianism is a theory that is related to the actions that maximizes the utility (Kramar De Cieri, 2008). Body Utilitarianism and the Happiness principle The basic principle of Utilitarianism is to promote happiness. A action is said to proportionate and appropriate if its promotes happiness while it is said to wrong if reverse happens. Utilitarianism is a theory that aims at maximizing the utility or the benefit of the human beings. John Stuart and Jeremy Bentham developed the theory in 18th to 19th century. The main motive of the theory is to promote happiness not just for the performer but the other actors as well. The Utilitarianism theory is opposed to much ethical theory because according to this the main aim of people is to maximize utility (Hollander, 2016). Hence, the people can perform such actions that maximize utility even if it is done from the wrong motive. Utility is defined in various ways but the most common way to define utility is in terms of well being of either human beings or the organizations. The action that the individuals perform that creates happiness does not include suffering and pain. The theory as furthe r extended that not only measured utility by defining it in quantitative terms but also qualitative terms. The judgment on the actions depends on the effects of the actions and not its performance (Paul, 2013). The purpose of the morality according to utility theory is to increase the amount of good things and decrease the amount of bad things. Good things here refer to happiness and pleasure while bad things refer to pain and unhappiness. The theory does not consider the ethics and moral code but is based on religion, traditions, customs and orders. The theory is based on the consequences and results. Good, bad, right and wrong is determined on the basis if effects and consequences of laws, moral conduct, actions and policies perceived by an individual or the organization. The entire theory is based on just one principle that is performing the actions that produces the best consequences. The Utilitarianism is based on the greatest Happiness principle. The actions is considered to be moral if they promote happiness and maximizes utility or well being and is considered immoral if they promote reverse. It is not necessary for the actions to be ethical or unethical unless and until it yields right consequences. The happiness principle is considered as good in general but has many flaws, as it does not comply with the ethical system. The greatest happiness principle theory does not consider the third party that is being affected (Riley, 2013). The aim is to maximize self-welfare and happiness even though it is affecting others in a negative way. The happiness principle does not consider the future while measuring morality and happiness. The happiness principle does not consider law formulated by government. Hence, though the happiness principle and utilitar ianism is considered as one of the best moral theory and influential theory it has many flaws and controversies, as the theory does not comply with ethics and issues (Veenhoven, 2014). HRM / CPM Human Resource Management is the management of the human resources in an organization. It is the management of people within an organization. The responsibility of human resource manager is to manage employees and the work in an organization. The responsibility of human resource manger is divided in three components that are staffing, employee compensation and benefit and designing work. The main role of human resource manager is to improve the productivity of the organization by managing the employees. The responsibilities of human resource manager in an organization are to select and recruit employees for the right job at right time and place (Armstrong Taylor, 2014). It also includes providing training and development to employees to improve their performance, provide compensation and benefits to maximize their welfare, evaluate the performance of employees and provide rewards based on the performance of employees. The human resource manager is responsible for managing the querie s of employees and resolving the disputes by properly communicating the employees. Human resources is an important part often organization (Aswathappa, 2013). They are considered as an asset for the company who is responsible for managing employees so that they are able to improve the performance by recognizing their performance and providing proper training and development. Contemporary people management is the management of group of people in an organization. CPM is an extended function of HRM where the main aim is to improve the communication skills in an organization by managing the people. CPM is the management of new HR practices and potential to add value to the organization. The idea addresses the management of people in an organization by managing the contemporary issues and problems that the managers and employees in an organization face. The human resource manager has the responsibility of maintaining ethics and humanity in an organization by abiding the ethical principles and maintaining the moral conduct. The human resource manager to the employees communicates the strategies and the objectives of the organization (Evertson Weinstein, 2013). Relationship Between Utilitarianism and HRM/CPM Ethics and utilitarianism has a great impact on the human resource and contemporary people management. The ethical theory and the utility theory in context of Human resource management relates to the consequences, outcomes or ends of an employee in an organization. The aim of the human resource manager is to maximize the profit of an organization and achieve the goals and targets of the firm by utilizing the strategies that maximizes the welfare of both the employees and the organization. The aim of the manager in an organization is to maximize the utility and benefit in an organization (Costea et al., 2012). The rules for the workers in an organization are based on the utility. This often causes stress and anxiety for employees as the utility is different in terms of managerial perspective and employee perspective. Different human resources managers approach the ethical principles in different ways. The aim and responsibility of the manager is to maximize the happiness of employees so that they are able to achieve the target of the organization. It indirectly focuses on maximizing the welfare of the entire organization. Business ethics is the principles that define moral code of conduct that define the actions that are right and wrong in an organization. The role of human resource manager is to ensure that they are able to main ethics in an organization by maintaining quality and justice between the employees and managers (Hall et al., 2012). The utilitarianism theory includes both the soft and hard human resource management ethics in its ethical principle concept. Hard human resource management is using the employees juts to satisfy the needs of the organization and meet the organizational goals. Soft Human resource management considers employees as a subject in themselves. The human resource manager manages the rights of employees, participation and empowerment. It focuses on managing the employees rights and also the organizational goals (Bolton Houlihan, 2007). Conclusion Hence, from the above analysis it is clear that the main aim of the utilitarianism theory is to promote happiness and pleasure by taking up the right action. The actions that promote happiness and pleasure are considered, as right actions while reverse are true in case of wrong actions. Human resource manager aims at fulfilling the goals of the organization by effectively managing the employees. The responsibility of the HRM is to maintain ethics at organization. The HRM can contribute to the happiness of employees by recognizing their performance and rewarding them accordingly. The aim of employees is to maximize its welfare by maximizing its income while the aim of the managers is to maximize the profit. The human resource manager can maximize the benefit and welfare of both the employees and managers in an organization. The utilitarian theory accepts both the soft and hard HRM practices while considering the ethical principles. The flaws of the utilitarian principle and theory are that it does not consider various ethical principles in its concept. References Armstrong, M., Taylor, S. (2014).Armstrong's handbook of human resource management practice. Kogan Page Publishers. Aswathappa, K. (2013).Human resource management: Text and cases. Tata McGraw-Hill Education. Bolton, S. C., Houlihan, M. (Eds.). (2007).Searching for the human in human resource management: Theory, practice and workplace contexts. Palgrave Macmillan. 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